OK…income report time.
I’m a little late to this one but, welp, a lot happened in the last month, huh? We have a new president-elect, and in a dramatic turn of events it’s not who most thought it would be. No matter what happens over the next 4 years, though, it’s important to stay resilient: that means never stop investing in your education, skills, and nest egg. I think now more than ever, this presidential election showed us that.
October was a month of big changes for me, too. I left my job at Redfin and then spent a couple weeks in Asia hanging out with my extended family in Taiwan and meeting my wife’s side of the family for the first time in Canton.
Here’s some of my family…well, about a fifth of them – there’s too many of us to fit in 1-2 photos:
And some of Kelly’s family:
It was good family time. Nice seeing all the cousins + aunts + uncles.
So, I didn’t push out much new content in October because I got real busy with a new personal project that’s gonna tie me down through at least the end of February. I can’t talk about it for now but maybe later next year I’ll write about it here.
Unfortunately, given that it’ll suck up most of my free time, that also means cranking out new case studies on HYW will likely slow down – I’ll probably only have 1-2 big posts over the next few months. To stay focused, I’ll also likely pause relaunching my webinar for a while…at least until next spring.
The Q4 goals I set last month will have to get trimmed down to accommodate this velocity slowdown for the next few months. It’s hard for me to do that, because HYW is a labor of love, but it’s the right thing to do and I’ll drive through to make sure good useful content still gets pushed to the site periodically.
Now, let’s see how we did in October.
First, our earnings: In October, I booked revenue of $3,888, up +22% year over year.
What happened in October and what’s up next?
What progress did I make?
1. Continued to look for real estate
We continued looking for real estate to buy. There was nothing compelling on the market, and inventory has started to dwindle as the market heads into the doldrums of winter. Real estate is typically real slow in the winter months ‘cause peeps don’t wanna yank their kids out of school mid-year to move.
We were hoping to lock down a place before end of year, since the Fed is probably going to raise interest rates in December, which could drive up mortgage rates. But unless there’s a miracle in the next couple weeks, that’s probably not gonna happen, ha.
2. Twitter followers: ~750
I forgot exactly what our follower count was at end of October, but it was ~750.
3. Did not ship new case study
I’ve been working on this big case study on analyzing the most tax-efficient portfolio liquidation strategies. It’s been taking longer than I expected, so I’ll need to backbench it for a bit while I finish the side project I’m committed to over the next few months.
I’ll return to this case study before long, though: there are a ton of good insights in it that will help retirees think about their optimal order of operations for withdrawing retirement assets from their portfolios.
On the bright side, folks seem to be interested in the real estate investing posts on the site, so my next several case studies will likely involve a multi-part series on real estate investing – from valuation, to prospecting, to rehabbing strategy. Stay tuned for that, it’s gonna be fun – I know I’ll have fun writing it!
1. Grow traffic + case study
To the extent I have any free time left, mostly what I want to focus on in the next few months is cranking out 1-2 new case studies and growing traffic. That’s it.
I need to carve out some quality time driving traffic growth and email sign ups. Our organic growth is OK, but we’ve just gotta double down and crank things up. I’m declaring that here to keep me accountable to investing time in driving growth, whether it’s through guest posts, roundups, or social/email campaigns. You should hold my feet to the fire….
2. Revised Q4 goals
Based on the side project constraints I talked about above, I’ll revise my previously published Q4 goals. Here’s the new set:
- 400 email subscribers
- 1-2 new case studies, 3 income reports
- Monthly traffic + email targets to stay accountable investing in growth
- 1,000 Twitter followers
That’s all for October. I’ll have a new life update early next month, so plug in for that!
Question: Ever get “derailed” like I did in October? How did you handle it? How did you decide what to prioritize? I’d love for you to leave a comment below and let me know!