Wow…can you believe summer’s already half over? Even though I didn’t push new stuff to HYW this month, July was an important month. Can’t say why yet, but may have some stuff to share later this year. Tee hee. 🙂
I wrapped up most of my side project work in July. Just a little bit left in August and then it’ll be done for good. Hence, this month’s report is again pretty short: I’ve just been so heads down hunkering to finish this thing. Can’t wait for it to be done!
Looking back, it’s been a hard first half of the year, with tons of work accomplished, but not all of it bearing fruit yet. Still, I think the work done in the first half is building a strong, long-term foundation of security for K and I and our loved ones.
On to this month’s readout: In July I booked revenue of $2,798, down -17% over last year.
Oompf. That year over year drop hurts.
Usually I don’t think about how my earnings are tracking throughout the month; I just try to focus on providing value to customers.
But I have to admit, this month surprised me. Throughout the month, it felt like sales were coming in smoothly. I thought we were on track for a big year over year gain.
So when I actually pulled the numbers and saw a double digit decline, I was surprised. I had to actually re-run the numbers to double check and make sure I didn’t miss anything. Traffic also looks good – up and to the right, and SEO remains strong.
Blips happen, though. And while declines like this do make me nervous, the best response is simply to keep improving my products and services, keep innovating, keep increasing the value of this website.
Now, what else happened this month?
1. Getting ready to move…
So, we have decided to move closer to K’s workplace. We’re looking for new digs and we’ve decided not to wait for a house purchase.
So we’re renting. We toured a few apartments already but haven’t signed anything yet.
Don’t get me wrong. We’re still looking for a place to buy. But as I said before, it’ll probably be a slower burn. Prices haven’t let up much despite the fact that some houses are now selling for list price (or less) which suggests the market may have crested.
Either way, I expect we’ll be relocated in the next couple months. It’ll be a change for us!
2. Growing traffic
Didn’t focus much on Twitter in July, so follower growth was disappointing – only about 80 net new followers.
Net new email subs was 51.
I say “net new” because there’s churn to consider: some people leave and new people join, so net new is after churn.
July net new subs: 51
July Twitter followers: 1,703
1. Continue the long house hunting march
Now that my side project which sucked up so much time this year is winding down, I plan to spend a lot more energy on hunting for real estate.
I’ll continue to focus on Austin, Texas as an alternate market where we may invest capital. If we do invest in Austin, we’ll buy and hold there and just rent locally in the Bay.
As in many markets, Austin cap rates are getting squeezed. There’s a very real housing shortage nationwide, from Austin to Boston to the Bay Area.
We’ll also keep searching in the Bay Area, too. Here, I’ll spend a lot more time looking through local probate records, divorce records, and tax lien notices for potential off-market leads.
Now that’s a lot harder than browsing the MLS, but I’m getting pretty decent at sleuthing out these sources.
I fully expect the conversion rate for these efforts to be very low. It takes patience and skill and hustle. But, maybe, it might just yield a couple good property leads. And in the Bay Area, you don’t need many deals to build serious wealth…assuming the entry price is reasonable, of course.
And, in that vein, as I always ask…
Got a house to sell? Don’t want the hassle of cleaning, staging, marketing, and dealing with nosy neighbors parading over your nice stuff? Want to pocket more money by deleting the middleman broker?
If that’s you, holler.
I bet I can help you get the outcome you need to make it worthwhile.
2. Grow traffic
August net new subs goal: 60
August Twitter follower goal: 2,000
In addition, learn some new strategies for email marketing.
See you on the other side of August!